Meet the Curator
Beyond The Brand
Velvet Lioness was born from a deep belief that the most meaningful experiences awaken our sense of wonder. Founded by creative director, photographer, and storyteller Katie Leibold, the brand explores the intersection of immersive travel, artistry, conservation, and living beautifully.
Through cinematic imagery, thoughtfully curated experiences, and meaningful connection to the natural world, Velvet Lioness invites others to step beyond the ordinary and into a world shaped by beauty, exploration, and intention. What began as a personal creative vision has evolved into a global luxury brand rooted in storytelling, human connection, and the transformative power of wild places.
Katie Leibold
Founder of Velvet Lioness
The Philosophy
Wonder
A belief that awe still matters - and that beauty, stillness, and curiosity have the power to reconnect us with ourselves and the world around us.
Connection
Creating meaningful experiences that bring people together through shared stories, unforgettable places, and authentic human connection.
Exploration
Seeking transformation through travel, adventure, and the pursuit of experiences that expand perspective and awaken the senses.
Conservation
Using visual storytelling and immersive experiences to inspire deeper appreciation for wildlife, wild places, and the importance of preserving them for future generations.
Artistry
Crafting atmosphere, imagery, and experiences with intention - where every detail is designed to evoke emotion, beauty, and memory.
The Vision Ahead
Velvet Lioness continues to evolve as a global luxury brand devoted to immersive travel, elevated gatherings, visual storytelling, and conservation-inspired living. Future chapters will include curated international journeys, thoughtfully designed experiences, artistic collaborations, editorial storytelling, and a refined collection of objects inspired by beautifully untamed places around the world.
At its heart, Velvet Lioness exists to inspire wonder - to remind people to slow down, explore deeply, gather meaningfully, and reconnect with the beauty that still exists both within the wild and within ourselves.
